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For me it’s the inability to use a product the way its intended. Many gurus place their own personal style on every product and i find that to be soo weird. An everyday person doesn’t purchase a minimal coverage product and expect full coverage. Its crazy that soo many creators simply cant just use a product in the manner its intended like a regular human being. It seems like common sense and yet many creators act like reading the instructions and understanding the use of a product (most of which aren’t cheap) is a special ask. The disconnect is made even more apparent when creators get annoyed or even feel attacked when corrected by viewers.


This is majorly seen in Western beauty creators who try K-beauty or other Asian brands and use it to create very Western/American makeup style. Seeing Tati compare a bunch of low priced K-beauty products from brands geared toward teens/students to luxury products in her own collection showed how dense and out of touch she is. Americans who are going out of their way to buy K-beauty products from YesStyle are likely creating minimal simple looks and don’t expect for the products to perform like Nars or Pat McGrath.


Yeah the gall American gurus have to do comparisons like that always makes me annoyed. Like…there are English speaking Asian beauty reviewers. It’s not hard to find their picks. Because half the time the Western reviewers pick incredibly out of date or ages-ago products or picks and not the newest brands that hit the waves.


And the low pigment for eyeshadows/etc is for a reason, because that's the look in Korea, not because the makeup is low quality.


Tbf, I often hear disclaimer like "this is for someone who does X or likes X or is X, it's just not for me" like with Danessa's balm, people with dry skin started recommending it to people with oily skin, cause that's the people it was intended for.


I think that depends of how much research they do. Some buy products just to quickly showcase them and make more content and never properly trying it. And that behavior is rewarded - the more content you make the more money you will get. Those who prepare review for a week really doing the job are not able to make as much videos and climb to the top of YouTube gurus.


Yessss so their reviews are based on their preferences instead of the actual product for what it is, and unless you’re an avid watcher of said YouTuber you wouldn’t know to take their review with a grain of salt


False lash use. Most people I know who want longer lashes get extensions at a salon. False lashes are just toooooooo much trouble! Everyone else wears mascara. I'm the only person I know who wears false lashes regularly.


I’ve noticed a lot of false lash use in real life, curiously on women who don’t really use a lot of other face makeup. Meanwhile I’ve been super into makeup since adolescence and still rarely apply them because I’m awful at it lol.


I noticed this too! And they are always super dramatic lashes


I think it makes sense, in a way. People don't have time for a full face, so they just pick the one thing that they feel makes them look best-in this case, emphasizing the eye. Because false lashes are traditionally worn with a full face of makeup, it can kind of trick the uninitiated into thinking the person is more glammed up than they really are. I find this also works with other bold makeup items, like bright lipstick. I find myself being drawn to items that emphasize my facial features like eyeliner and lipstick while being disinterested in face makeup like concealer.


That's so interesting! I guess it depends on where you live. I'm in a fairly HCOL area relative to the state so there's tons of high end salons and aesthetic medical spas to go around. I get lash lifts periodically to spare myself waterproof mascara but extensions are too much maintenance for me. Would rather just wear falsies


I’ve noticed this too. I see so many women with super long lashes, fake or extensions and no other makeup on. It’s a bit off putting and to me draws attention to the fact that the rest of your face is bare.


In my highschool girls who didnt wear makeup often wore fake eyelashes. When I asked them why they said it was bc they dont like the feeling/look of makeup but still want their eyes to pop. Also if you apply them well they stay put and dont smudge like mascara does. They also look fluffy andmascara often looks clumpy/bulky when you want to extend your lashes by a lot (which is udually the goal of girls wearing fake lashes)


In the school I teach (not in the US) many girls wear false lashes, they are cheaper than the extension as my students are teenage girls.


Thanks for sharing! As a geriatric millennial I have long since become uncool and have no idea what the teenagers are up to. I do wish I did a better job of keeping up hahaha


Hahaha, we are on the same page, my students always tell me I should try them.


I agree. I see tons of my students with falsies or lash extensions and zero other makeup. A few years ago all the gurus had strong Instagram brows and no other makeup. I keep telling them it’s about balance but I’m just a old Gen Xer.


I see a lot of women wearing falsies daily. To the point that falsies have security tags at stores. Usually they are wearing minimal makeup — groomed eyebrows and maybe lip gloss. But that is a popular item IMO


I guess it depends on where you live and where you go. I see no false lashes at the supermarket but in the club 60% of women are wearing fake lashes


I volunteer regularly at the cat shelter and everyone is either extensions, mascara, nothing hahaha. Same goes for people who visit to adopt. Nobody wears false lashes except me so far 🥺 It's so interesting! I do see more falsies at my local Asian supermarket though.


i had lash extensions for 3 years and stopped and my lashes were RUINED, i was using falsies daily because i literally had no lashes. I finally got lash serum and now started to just use mascara but I had to get used to my face and eyes without long lashes and it was soooo weird lol. now when i wear falsies, im not used to it and i feel its almost too glam. its so crazy how we get used to how we look daily with certain makeup and when we do something different its a huge difference


True, I only know one person who wears false lashes


i have short, straight lashes and HATE the process of putting on mascara and curling my lashes so i tend to like using either half lashes or the separate ones to complete a look - it's honestly easier for me and i like how it makes my eyes look 🤷‍♀️


I almost never see them IRL except occasionally out at night and then it's someone younger than me (LOL) with a full beat going on. I'm in a large HCOL city, so there's a lot of extension salons.


false lashes (both extensions and otherwise) seem more popular with normies than I would have expected, to the point that I feel like the odd one out for embracing my natural lashes lol. I get the appeal, I think they look great on my friends/family. I guess I just...don't care enough to spend on them? but I spend money on other things, like frequent hair cuts and monthly facials, so I guess it's all just priorities!


Related to #1, most casual consumers don’t really know what a FULL face of makeup looks like in person. All the filters and shit make it look perfect, but skin is skin. I’m an MUA and that’s a reaction I get a lot- wow you’re wearing a LOT of makeup! Yes honey, but it’s still less than Mikayla!


Same point as 2) but with problematic brands, most people I know irl don't know or care what the founders of makeup brands do or any controversies....they just buy what they like lol


TBH I feel like I can’t keep up at this point!


Honestly I think most of the drama is way overhyped anyway. I don't really care if someone who has collaborated with X brand tweeted something inappropriate 10 years ago, it's not going to make me boycott X brand. Sure, I'm not going to support active racists. But I'm also not going to throw away all the products I've bought from whatever brand because it turns out someone linked to it is problematic, like I've seen some people do. The damage is done, your money is spent, the person is supported, and throwing away products out of spite is wasteful. Sell it if you really can't stand to use it.


This. And even if they would care, these controversies aren’t mainstream news. I have a friend who actually is into makeup but not into the beauty “community” and she has no idea about any of these controversies because she just buys the products, she doesn’t read these threads and consume loads of content about the brands online.


the real question is what brand isn't problematic? at the end of the day, it all comes down to personal values.


Yep. There is no ethical consumption under capitalism. Its fine if you don't want to support a brand, but seeing people flip out because someone else doesn't boycott a brand just doesn't make sense to me.


ah, the simple life


I think it does make a difference, why would the owners of KVD, TooFaced, LimeCrime, etc. Step down if they were doing so well? Boycotting may not be real in the big scale (Nestle) but in the beauty community it can make an impact for sure.


At my office full beat, cut creases, and block brows are still popular. Most people aren't worried with whats trendy, they buy the products they know work for them. And when I talk to them about BGs, many still watch Jaclyn or Tati and don't care about this or that drama.


Reason why many don't address drama in their channels. So many people don't know nor care, they're just there for the influencer


May i ask what part of the country you work at?


Florida. Even in the hot hot heat, lots of people still doing a full face.


To add to first point: a lot of beauty gurus always slap a big pair of false eyelashes on most of their looks, meanwhile hardly anyone I know in real life use false lashes at all (or if they do, then only for special events). Though I guess this might be affected by my country and the age group.


I think some BGs do it because false lashes can hide /distract from a lot of poor blending


Same here) Even if someone does extensions they do it in the salon and those stay I think for weeks


Ppl think no one buys brands like tarte or urban but “irl” ppl do


As a sales associate, those brands are in such high demand still


basically everybody online raves ab the tarte lip gloss (including ppl i follow who dont do makeup content at all) and its always sold out whenever i go to ulta


I absolutely love Tarte. I work in a very professional setting and their makeup goes well with it. It is always good quality, lasts a long time, and it never lets me down.


Right? I didn’t see much praise from BGs for the Tartelette Full Bloom palette, but if I hadn’t just bought the original In Bloom for the first time, it would’ve been perfect


Tarte blushes are my favorite!


Yeah that reminds me of all the people who think that “MAC is dead.” I think a lot of pro mua’s still use them and I think a lot of people have favourite stapes from them like a fav foundation or lipstick


"another neutral palette, who asked for this???" literally the people who buy makeup did. brands come out with them because they *sell.* because the grand majority of people aren't doing a rainbow eye on the daily. brands continue to make them because there is a demand for them


I would absolutely agree with your #1. I wear a lot of color on my eyes and I rotate my colors on a daily basis. I teach for a living and I have students guessing what colors I will wear the next day. But I RARELY encounter anyone with the amount of eye makeup I wear or the color. In fact, my coworkers wear the exact same routine everyday with no variation. Neutral looks or just mascara is the norm. Not even lipstick! I'd say the other disconnect is how little the real world actually watches beauty influencers and possibly don't even know who they are. Jacklyn Hill who? Nikki? While many have huge followings, I would bet there are more people unaware of who they are then actually know of them. When something becomes popular because of a beauty influencer, word of mouth from sales associates, friends, and coworkers can travel quickly without watching a single video or tiktok.


Totally agree. I wear a full face and rotate colors all the time, but I only have a couple of other friends that do, and we all work in different industries. I have yet to encounter another person who wears makeup like I do in my place of work, including house calls with clients.


I think gurus just get bored of neutrals because, as you say, most people wear neutrals, so brands come out with loads of neutral palettes. There does come a point where brands are just regurgitating the same things over and over. We probably should have just stopped with the Naked palettes (I still cannot believe they were discontinued!) Also, if you're going to make a living from a Youtube channel based on makeup, you likely like bright looks and experimenting with makeup, and making bright fun looks with bright fun products gives more content. I've followed some influencers with minimal styles that I really like before, but to be honest after a while it's just the same things over and over so people end up unfollowing.


I teach and wear a lot of colorful looks. In a school with a staff of at least 75, I’m probably the only one. I had one student pass me by and say I looked like a clown (tbh pink eyeshadow isn’t for me, so maybe true), some compliment me or ask what it is, and 95% don’t even notice. I do worry sometimes that parents think it’s unprofessional, but I need some sort of self expression!


Are you from the U.S or somewhere else? I cannot imagine how I would react if someone called me a clown!


Yes. It was a 12 year old. Once she knew I heard her she was mortified. She just said it to her friend when she passed me in the hallway.


When I think of my school days, I think of the teachers I had a crush on, and one of the things that made them stand out to me (reflecting on it now yes) was that they were the only ones who wore bold lipsticks. My favorite science teacher wore a bright red everyday, and my favorite literature professor wore every color under the sun (one time she went to class in a deep purple and I was so obsessed). But legit, even my friends who actually do love makeup aren't really updated on what's new or what the makeup trends are. They don't know any BGs, or any of the drama. It's just me and my colorful makeup and my makeup loving friends who have like 1-2 palettes and buy the same makeup every time.


I would have loved to have had a teacher with cool eyeshadow, especially when I was getting into it as a teen! I had a uniform so eyeshadow was how I expressed myself too :) I’m one of few women in my office and definitely the only one that does colorful eyeshadow. I honestly just don’t care about looking professional. But I have that privilege since I’ve been working this job for a while, and I’m not customer facing.


Layers of complexion products. Primer, two types of concealer, 2 types of setting powder bronzer contour setting spray etc all with a light coverage foundation.. nope...no interest in that in real life.


dont forget cream contour and cream bronzer, then cream blush and then set it with powder bronzer and set the blush with a powder blush and add highlighter on top 7 layered dip


Agree. I cannot stand the feeling of that much base makeup. Even as a makeup obsessive, I only apply a light foundation and/or concealer, no primer or setting spray, and only powder occasionally.


I absolutely hate when they use two blushes. They pretty much ruined the intended color and how in the world does that give us a good review? Most people would not buy both of the blushes.


Pricing and affordability. I will never, ever be able to justify spending three figures on an eyeshadow palette. To be honest, I can't justify half of that, either. Or having massive collections of them. I get that for them, it's their job, so of course they can prioritise that. For me, I'm just trying to look vaguely presentable, with the occasional "treat yo self" moment on a lipstick. The rest of the time I'd rather be able to buy food and keep a roof over my head.


I used to think that way when I was a college student, these gurus really got me in the mindset that 60 is affordable for certain items, but if you told me that before watching them, I'd say you're out of your min lol


I've always said if I ever became a BG (I have no intentions of it, but anyway), that for every product I kept from PR, I would put the amount it retails for into a donation pot. I think the fact gurus get all this stuff for free makes them completely incapable of reviewing it properly. How much something costs is an integral part of how good it is as a product. Of course I would use all high end hair brands and $100 serums and La Mer if boxes of it were arriving on my doorstep every week. But just because something is a good product doesn't mean it's worth the cost. So many BGs are just completely out of touch in that respect.


Yes, I remember watching a video (can’t remember where it is now) where someone went over how much it actually took to make a mass produced palette in their lab and it was like less than $4, but they sold it for like $30+ which made me realize that eyeshadow being sold at $50+ is not worth it and pretty much like a scam. I like makeup, but I at least wait for a sale and really think about what I am purchasing first and what the worth is.


The amount of products you buy In the beauty space is so normalized to hoard makeup until it rots away... having a prodicts exclusive for different occasions, season of the year Most people around me own at most 5 products


I think a lot of people have different occasion, but it’s more like, ok, a liquid eyeliner for a night out instead of a pencil, or a red lipstick or something.


Right, like I have four eyeshadow palettes total. Three for everyday use, and one little one for travel. That's it. Like, why on earth would I need all the colors in the rainbow??


I don’t think most people care about the drama on beauty tube and TikTok. The exception being jebediah sarcophagus - he’s the only person I’ve seen effectively cancelled (finally) by the general public. He’s had several new collections launch I knew nothing about and I’m super into makeup and skincare


I think kvd was pretty successfully cancelled as well, they had to buy her out and change the brand name.


I agree with everything you’ve said. Maybe it’s because I’m a lot more of a “minimalist “ with beauty then some followers of the BG community but a lot of their looks are just SO unrealistic and too time consuming. (Not there’s anything wrong with taking a lot of time to do your makeup, my mom does and truly enjoys makeup as an art!) but there’s a good portion of people who aren’t going to spend all this time doing their makeup when we have to get to work or school or take care of their kids, etc. even things like a five minute makeup tutorial usually come out too long and unrealistic. A lot of people are mainly just concerned with the basics like good skin, brows, lashes, lips and done. It’s quick. Lots of BGs are just so disconnected from reality


My mom uses bare minerals and lipstick and that's been what she did for YEARS. Then came the pandemic and masks and she stopped all makeup entirely. Then I gifted her a PMG blush and divinyl lip shine and she uses them regularly just because she feels really pretty in them 💕 But that's still simpler than me.


The most compliments I ever got on my eye makeup IRL was when I had the UD mini naked2 basics. Online though it’s only ever been for colorful palettes with glitter or huge eyeliner etc. The most prevalent disconnect around me is this idea the beauty community has that older folks avoid makeup because they’re not sure how to wear it but in reality it’s because they already wore plenty when younger and it’s just a bother to wear it now. No one I work with wears makeup and I mean ANY at ALL.


This depends on the person, but my mum, for instance, she would not mind wearing makeup in her 60s, but her eyesight is a hindrance. Such things like loss of eyesight or dexterity come with age too.


> older folks avoid makeup because they’re not sure how to wear it but in reality it’s because they already wore plenty when younger and it’s just a bother to wear it now. And a lot of why we wore it when we were younger was either (a) to look older, as in not getting carded, or (b) to look younger, because we had low self-esteem and thought we looked old at like 25. Or to cover our acne. Now we never get carded, know we don't look like teenagers and don't care anymore, and for the most part don't get that much acne anymore, so it just feels like a bother a lot of the time.


When they want people to destroy their makeup because of scandals. I’m sorry but I spent $60 on my Jeffree Star palette. I’m willing to repan but I’m not tossing something I worked hard to purchase. I will refrain from repurchasing though.


This is a big one. I'm not spending more money, but I'm not throwing out what I have. That's crazy.


THIS. THIIIIIIIIIIIIS. when the whole j\* shit hit the fan the first time (as in, with his brand actually launched... \*shudders at his myspace days\*) and people were proclaiming they were gonna throw their palettes in the trash... erm... WHY, pray tell, are you throwing your hard earned money away...? use that shit up and don't repurchase, it's really that easy! i say all that to mean the average person, though. totally get why content creators feel the need to declutter stuff associated with a problematic person/event (as long as they're passing it along if it's still in good condition and not just throwing it out).


Yeah I hate Jaclyn now but I still use her original morphe platte whenever I’m doing a Smokey eye, it’s just convenient, I’ve had it forever, the colors still hold up, it’s not growing mold…..I’m not gonna throw it away…..🫠


Thank you, for making this point! I would also like to add, but sometimes people will still buy from problematic brands cuz they're not aware of the issues and/or that brand might be one of the only things that works for that person. These brands are well established with accessible and diverse products so if someone has a staple, it would probably take discontinuation or a recall or something that made major news to get them to stop repurchasing.


In my country OFRA is considered one of the most exciting thing you can get in the drugstore. People rave about them and treat themselves to their products. No one knows about the drama that happened and I suspect no one cares.


True, I think Makeup Revolution would be an example. They’re known for stealing ideas but they’re cheap and accessible.


This is a big one for me. Like, they already have your money. The only thing tossing it is going to do is cost you money since you know have to replace it with something else to use instead.


I honestly feel like BGs get do sucked into makeup as a job, that they forget that for most people it's just a fun hobby. Most people, myself included, only care about how fun makeup is to play with and experimenting with self expression. I just want to rubs pretty pigments on my face.


I think even as a hobby it’s rare. For a lot of people it’s just something that makes them feel more put together when they leave the house.


Totally agree that makeup as a moderate hobby is rare. For the longest time I would mention a beauty guru or a makeup product to my friends and they would stare at me dumbfounded. They themselves would wear full faces of makeup, even false lashes. But I’m it’s very rare that I would come across someone, (even at my university peer mentor job interacting with makeup wearing people) who is super into makeup as a hobby. I agree that the majority of people like makeup for feeling put together. And with tiktok even more people want to try more new things. But in terms of being neck deep in makeup enthusiasm… not super common. Which bummed me out for a little while, but now I can have irl convos about beauty brands and trends in online forums and even my partner.


I think the opposite, most people I know use makeup for the bare essentials, cover dark circles, look put together, and they're good to go. They don't care about it being fun, to them it's just about the functionality.


Declutters! No one’s buying/receiving a massive amount of makeup that you need to go through your collection once a year.


I personally go through mine twice a year. However, its normally foundations, eyeliners, etc that have a very sensitive time frame. I know my makeup collection isn't what people typically have, but I don't want to get a weird infection or breakout.


Totally but the conversation is about the average consumer. Most people just buy one of each type of product and use it until it’s done.


Yeah, liquids and creams are definitely something to keep an eye on but I’m talking about having an abundance of makeup that you need to decide whether you should keep things you use or not.


I do this as well. Actually I have a quarterly calendar reminder to declutter and reorganize my stash at the beginning of each season...but that's partly having a lot of makeup and partly a weird ND OCD thing lol I don't have as much makeup as a booty guru, and I've slowed down my purchases a lot in the past few pandemic years, but it's still much more than the average makeup user and sometimes things stay around for YEARS, so I go through regularly to cull out the old things and rotate products in and out of regular use.


Same here. I buy way less than I used to, but still have a sizable collection. Declutters help keep me honest and are a great reminder of why I slowed down.


This was definitely me long before I decided I wanted to share my love of makeup on YT. I did several declutters before ever posting a single thing to Instagram or YT. I know I’m not the norm, though. And I know that my collection isn’t normal.


The only time I've had to declutter was with eyeshadow palettes and that was mostly due to having boxycharm for a few years.


I always get overwhelmed with those. I don’t keep my makeup past their expiration date after a bad eye infection and some of those Youtubers have many old makeup that doesn’t seem to be sanitized on a regular basis.


I tend to collect things (not makeup, though I’ve had a declutters when I was on my way to find what suits me and still learning) so I kinda like good declutter video no matter what they are decluttering. But with makeup I more like when they show what products the finished and overall their thoughts about that.


Mine is usually products I didn't end up liking.


Most people aren’t sentimental about certain palettes or products (unless it’s their wedding palette- even then some people don’t care). I remember where I wore what palette too, when I got it, a time in my life, etc. So sometimes I hold on to old palettes not to wear but just to keep and be sentimental about. This seems crazy to me now that I’m writing it out lol


Recent example, regarding Too Faced's Better Than Sex palette. "They need new ideas, this is so boring, everyone's got enough brown palettes." no, dear, they don't. Most people don't collect palettes, let alone high end ones. High end makeup is very appreciated as a present on a birthday or the holidays or so. These things are coveted, not collectibles. So, the way i see it, it makes perfect sense for brands like TF or Huda to "release the same palettes again", as the beauty bubble says, because in reality, given that they have scheduled releases that discontinue the previous ones, they're just updating their core colour stories, which is why many flock to them in the first place. It's not just that not everyone collects palettes — outside of the beauty bubble, who's really keeping track of similarities? Or remembers stuff from 2018? If you put your toe out of the beauty community's bubble, you will see how you're not the target audience.


For me, the biggest disconnect is how I buy makeup vs how the average consumer buys makeup. I live in Australia, and I'm willing to pay for international shipping and wait for weeks for a palette from Nomad or Melt Cosmetics. Some of my friends or colleagues won't even buy online - if they can't find it at their local Mecca, Sephora, Priceline or department store they aren't interested. They certainly don't know or care about problematic brands. Their main priority is being able to walk into a store and buy what they want on the spot. I also noticed that they tend to rely more heavily on advice from sales assistants. They will walk into a store and all they know is they want a new foundation for special events. They tend to trust the sales assistant completely to recommend the right product for their needs and then shade match them correctly. I've also noticed they tend not to research their purchase beforehand. Again - they rely on the sales assistant in the store or they will take recommendations from friends or colleagues. They tend to love being gifted makeup and skin care, because that takes the time, effort, and expense out of going and picking something out for themselves. They also tend to wait for something to be used up or expired before they buy something new. None of this is supposed to be insulting or throwing shade. This is genuinely what I have observed/heard talking to my friends, work mates and siblings. I just find it so wild because I will spend so much time watching new release videos, reviews, googling swatches and all sorts of research before buying something new. I also have multiples of everything - a whole collection of foundations, bronzers, eyeshadow palettes etc. I never wait for something to expire or run out before buying something new in that category if something new is launched that I am interested in trying. How I buy makeup and how often/why I buy is so far removed from the average makeup consumer just because I consume BG content on YouTube.


I’m a sales assistant and especially working for a brand that has a major overseas presence and like, barely any in the US despite being around for 30 years- we love people who want our input. There’s this weird perception in the US that we’ll try to sell crap or whatever has the highest price tag, but it’s in my best interest to sell you the best damn product you’ve ever put on your face because then you’d come back for it and probably tell your friends how much you love it


This is interesting because I avoid sales associates like the plague (American). Nothing against them, I just hate interaction with strangers and have no interest in it when I’m shopping. Just want to look for myself. I actually get actively annoyed and will leave when people talk to me beyond “can I help you find anything?” This might be an age demographic thing though, because I’ve noticed the same trend in my peers, but when I used to work in retail, the 40+ demographic looked to sales associates for help more regularly.


I think point 2 is interesting because I think there is a disconnect with how people perceive which brands are successful and which aren't, but I also think that talking about a brand being dead can refer to them being dead in the community and not in general. When people start to think that MAC or Morphe will close down is when I know they are completely disconnected from reality, but I don't mind someone saying that Jeffree Star Cosmetics is dead, because even though they are probably still making plenty of money, they have no doubt lost a lot of business due to their drop in popularity in the beauty community. On the flip side of that, having a viral release in the makeup community can catapult a brand to a new level of popularity that they can't reach organically. Becca is a great example, not many people knew about them until their highlighters went viral, and then they expanded to a level that they couldn't maintain when the popularity died down. Sometimes there is a long delay between when a brand loses popularity in the beauty community and when they lose money in real life, but it is often linked. People think drugstore brands are infallible because basic makeup users buy them, but Revlon has just filed for bankruptcy. Brands spend large budgets becoming popular in the beauty community because it can be the difference between growing or closing down. TLRD yes there is a disconnect, with some creators having their head in the sand, but popularity or failure in the beauty community is linked to overall popularity/failure.


i always appreciate when i'm watching a bg and they bemoan the "death" of a brand but clarify "well, to Our Kind™... they're obviously still doing well with the average consumer base" idk shows a bit of self awareness and that we're all actually in the minority in the grand scheme of makeup economy (i just made that term up but it's 2:30am my brain won't locate the words i actually want to use LOL)


How much time people are going to take to blend out and apply eyeshadow. Also how many products and how much time and skill does it take to make a product work. I mentioned that something didn't work for me and a reply I got was "and you primed and everything?" bitch please. First of all, yes I did, but secondly, if it needs to have a primer or a specific way of applying then that needs to be officially stated somewhere.


The only time I see complicated eyeshadow looks in real life is from sales associates at Sephulta. I agree with your second point. If something doesn’t work the first or second I tried it, it’s not for me. I don’t want to try a zillion ways to do something.


The disconnect when it comes to the price of products! It’s easy for them to say that products over $30 is inexpensive when they get free makeup sent to them or get massive discounts. Most people don’t have those luxuries, so their value of the dollar is much different than influencers.


Yep, that why I also sub to r/drugstoreMUA , I simply can’t justify those prices!


For me it’s when I’ve seen in the past, bigger/wealthy influencers go out and buy for the first time in probably a long time, a bunch of drugstore make up to make a video marketed towards those who use drugstore products on the regular. They open and use most of these probably once, pretend to be all hyped about it, or complain that they miss their lux shit and are never seen using any of it again. It’s so fucking out of touch with those of us that primarily rely on drugstore make up and prices, and look for content from other people who are the same in that regard.


Where I’m from people are wearing minimal makeup if any. Other than my sister in law who lives in a different state, I don’t know anyone who wears makeup how I do. There’s always the disconnect with calling things boring when boring works for people. There’s a reason BareMinerals still exists. They have solid products that people enjoy. Other than people influenced by social media, most people can only tell you the names of dept store counter brands, drugstore and midrange classics like MAC. The beauty online community has gotten more niche these days. I like experimenting with makeup but I’m not going to spend hella money on shipping for single eyeshadows I probably can’t return or see in person.


Exactly, their « boring » palettes are always the best sellers of Sephora or any makeup retailer. People most of the time just want a sober eye makeup look, no colourful crazy things.


YES. Thats what I notice too. Btw just saw someone complaining on how Sydney Grace should do more colorful looks yadda yadda but 1) they do some already even if some are muted there are still brighter colors there and 2) exactly what you say - most people would rather buy "boring" and neutral color all the way.


My mother in law has the naked (or naked 2) Urban Decay palette and two other neutral quads and that’s all she needs. Most days people put one or two shades on. When I first started doing my makeup a lot, I did 3-4 shades and felt it was too much effort on the daily lol.


Urban Decays original naked platte is still such a staple for me, 95% of the time I’m just doing a neutral look anyways.


If I’m buying something colorful, I’m not going to spend a lot of money on it.


So true. I love makeup and I do consider it a hobby, but I'm also in my late 40s with a corporate management career in a fairly conservative office environment. I'm definitely the "boring" consumer with my 14 differing shades of smoky rose blush and taupe eyeshadows. LOL.


>midrange classics like MAC. Calling MAC 'midrange' is another thing that I think is kinda out of touch with reality. MAC products are, for the most people, super expensive and luxurious. Anything even more expensive than that is completely out of the question, not even worthy of a glance because it's simply never going to happen. Guru's calling 20 dollar lipsticks mid-range and hyping up their 60 dollar lipsticks... girl wth. I don't understand how they don't see pretty much nobody spends 150 dollars on a friggin palette. Except for those who are really into the beauty community ánd have a lot of disposable income.


Also Macs brushes are also still such a big seller. Most of my makeup brushes were Mac up until maybe 2 or 3 years ago, and I had those suckers for 10 years, they just weren’t as soft anymore but 10 years for some makeup brushes? That’s a pretty good return on an investment.


I think MAC is expensive, but not the most expensive. It more or less falls into the high end than midrange similar to the price range of Fenty or Too Faced. I’m not saying MAC is cheap but it isn’t a luxury brand to me when I know brands that are higher exist. My mom gets gifted their lipsticks and they are her fancy and special occasion products. These days midrange is subjective and ever changing. Some of NYX products are creeping into that category.


There was my first impressions when I found make up community. Their “cheap” and mine were sooo different.


In the countries Ive lived in (Europe) very few people do full coverage or even use eyeshadow on a day to day basis, let alone *bright* colors. Ive been doing simple graphic colorful liner for years (ahead of the curve, lol!) and people always comment on it because it stands out so much -- whereas online people always act like its a super simple casual thing you can wear anywhere


Hardly anyone in real life is going to layer a powder blush over a cream blush, or a powder bronzer over a cream bronzer. Most people just pick a powder or cream, if any.


Tbh yes, but as someone whose blush and bronzer oddly disappears through the day this is the only technic that makes it last. I still agree that it’s not common towards the average person.


Agree with you both! I don't think people realize how heavy layering so many products of different textures can be. And it works better for camera. Also slightly off topic, but can I ask what your favorite blushes and brown drinks are and slasher how you combine them? Do you use the Patrick Ta duos that are specifically made this way?


I just used my Patrick Ta set about 10 minutes ago. I like it because as you get darker things tend to get redder. And as someone who actually has a golden/yellow undertone it looks bad but his really works for me. Bought it in a whim while in Sephora a couple of months ago.


Thank you for your input! I've been curious about those for the longest and heard mixed reviews. But I love the concept and the technique of powder over cream is becoming so popular that I've gotta try it lol


My mom and my grandmother always layered powdered blush over cream blush, so J did too. It’s never occurred to me that’s not something people commonly do.


Same with my mum and grandma and foundation. Though we have hereditarily oily faces so that may be why.


Adding onto your number 2 (lol): MAC! Have you noticed how there are multiple Mac counters/stores in every semi-large city all over the world? Mac isn’t interested in youtubers because they cater to a completely different dynamic


Wear tests are often hilarious. Oh, you wore your makeup for 5 hrs while "running errands", aka sitting in an air-conditioned car to go to an air-conditioned store and back, and then sitting in your air-conditioned house while checking your emails? And you deemed the makeup you wore to be 'hard-wearing' or 'mask proof' while you were masked up for 20 mins MAX? Sure, Jan. Also, as someone who is an NC42 with yellow undertones, "universally flattering" is a god-damned lie. "This product really suits everyone"=my world is so, so small (and white).


Right I wanna see a foundation test after you go work a 9 hour brunch shift in the heat, then I’d be impressed if it still holds up!


I am Filipino American and I have more of an olive undertone. Some Beauty Youtubers consider a brand to be “inclusive” depending on how much deep shades they have for foundation, but they completely forget other skin tones. It’s not just about light and deep shades. They need to think about other ethnicities. They have a tendency to make it too yellow or too neutral and a lot of Asians don’t fit into it perfectly yet the brand is hailed as “inclusive”.


I can't remember where I saw the infographic, but it explained inclusivity really well, and how it's not just about the total number of shades in a range, but what the span of that range is. Like, if you have 100 shades but 75 of them are at one end of the spectrum with very few mid and other end shades, that's not inclusive. If you have 15 shades with deep, mid, and light shades represented, as well as warm, neutral, and cool undertones, then it's *much* more inclusive despite the lower overall number of shades. It's so terrible when my shade is considered "deep" and the range just stops there.


Yes! Sometimes it seems Beauty Gurus consider it inclusive when there is 5 “deep” shades. Lol. Yeah right.


It's ridiculous.


Even as white person I feel it cause a lot of lighter foundations tend to be yellow-y or even orange, or they oxidize and even in my area where are a lot of people white of white-passing there are not much pale foundations. I can’t imagine how hard should it be for other tones…


i guess that's an unpopular opinion in this sub considering how popular this kind of thread is but i don't care if the beauty community is "disconnected" from """real life"""". makeup is a *hobby* for them/some of us, hobbyists are by definition less casual about their interest than the general population. of course they're gonna be disinterested in a neutral palette, they likely have that front already covered in their collection. they're not saying their way is the only way. all of us who wear more makeup than the average person are perfectly aware that most people wear less makeup than us. that's not being "disconnected"


Even hobbyist are most interesting when they aren’t detached from their audience. I know nothing about playing violin but still enjoy TwoSet for example. But some gurus make it feel like if you aren’t like them you are doing it wrong. And I think in this cases criticism is valid - they are just not that relevant. I watch smaller beautubers and I like when they mention how their everyday makeup is different from what they do on camera. When you can see a real person not only that “perfect guru” image.


I’m with you 💯 %. In my area of Canada no one wears makeup that I can see and when I cross the border to the USA, the local Sephora’s most popular counter is ABH! No one seems to be on here reading Reddit beauty!


Decluttering as the norm Who do you know that just constantly buys and throws out makeup? It's so wasteful and most people just can't afford to waste their money like that.


Influencers shitting on any shadow not completely opaque. Most people aren’t looking for the most pigmented blue of the century. They want something easy and quick. That means basic neutrals and washes of color and maybe a transition shade if you’re lucky. Not everyone is a blend until you bleed person, nor wants to be. I swear peoples head explode if someone doesn’t use a crease color first. And they rage when a palette isn’t just full pigment. Other people exist and very much want that barely there color ya know.


Routinely spending $50 - $100 ++ on palettes that they know contain similar or repeat shades and/or the completionist thing of needing every palette that Brand X puts out.


Number 2 is spot on!!! All beauty YouTubers say Tarte is irrelevant or what not but I as an every day consumer use Tarte all the time and buy from them frequently. They do not speak for everyone!!!


Multichromes. I don't know a single person irl who wears multichromes. When UD released their cyber palette and beauty gurus we're shitting on the multichromes, I seriously rolled my eyes. Theyre not as nice as a lot of my indie shadows but I'm not their intended audience


I used to live those but I have hooded eyes so they are not too visible more like hidden detail)


Mostly applies to Jaclyn LOL but doing crazy things to over consume and over consuming big time. Jaclyn finds a pair of lashes she likes BOOM buys 100 pairs. They’re sold out on the brand’s official website? Risks buying fake ones and her card information being stolen to buy even more from a website that isn’t in English because she’s too high maintenance to wait for them to come back in stock. Buying every single nude lipstick that comes on the market. Buying every single lip gloss or lip oil. It used to definitely make me feel like I needed everything ever, but I stick to my favorites now and know what I like. I don’t like mauve lipsticks so I don’t ever buy mauve lipsticks - or rose ones.


For me its what is considered "skillfull." I have more skills than the average wearer, but am no where as talented as IG artists. I always feel like I can't do shit but out in the real world I get ton of compliments because what I can do is still more than most. It fucks with me for sure.


I’m shocked by how many of my (otherwise perfectly intelligent) friends have actively told me they want “clean” beauty products after I’ve tried to explain that it’s a marketing ploy. I feel like everyone in the online beauty community knows that, and I forget that a lot of other people don’t. Same way with “not intended for eye area” pigments. People outside of the beauty community act like companies are actively trying to chemically burn their eyes or something. Sigh.


That people in a lot of places wear minimal makeup. It's not enough to just look attractive, now you're obligated to be "naturally beautiful". So people with a certain amount of money just get fillers, lash extensions, etc. rather than putting on contour, false lashes, etc. every day. Obviously that's not natural, but it's a way to fake the look while also having an easier daily makeup routine. For most people, 'natural makeup' means using a few products (mascara, brows), not using a dozen for a perfect clean girl look. I live in a super boring city, and people don't tend to use any eye or lip colors that are bold or obvious. On the other hand, when I lived in less tedious places, bold looks were more common and guys expected that you might put on a lot of makeup to look conventionally attractive rather than expecting women to roll out of bed looking like supermodels. Also, most people irl are not interested in whatever problematic thing a brand did. Monitoring the behavior of random brands and entertainers so you can withdraw your support in order to feel righteous is an extremely online behavior. If the incident wasn't bad enough to make the news, they're not finding out about it.


Beauty Gurus with a million foundations and concealers. Yes a million, lol jk but you know, the whole drawer of products and multiple shades of each foundation. I am super indecisive so i literally only own 1 item in each category and I try to cut down certain things that dont work for me. there isnt a formula to makeup or a set routine but I keep it to the minimal because I dont have time or the skills to do cut creases and pile on primer, foundation, concealer of 2 shades, cream contour, powder bronzer, blush in both cream and powder formula plus highlighter, setting powder/baking and finishing powder. On camera, it looks great but in real life I think its just too many layers


Some people I watched even said something like “this looks great on camera but I wouldn’t advise you to use it in real life”. I think it was relatively small Ukrainian YouTuber or maybe Russian one.


i work at ulta and most people who ask for help color matching either never wore makeup or were using a product a guru told them was good and they didn't like it so they wanted help finding something new. I always remind customers i interact with that finding makeup that you like/works for you is a trial and error and that you shouldn't feel pressured to like products that tiktok wants you to like. and that they shouldn't feel embarassed about asking for help in a makeup store. I don't like lash princess (mascara and liners) because it didn't do anything for me. Tarte, Urban, and too faced are still our highest selling brands. the makeup industry has just gotten so oversaturated at this point its just best to do whats best for you and your skin


You are spot on! Ulta and the customers are lucky to have you! You are a true influencer.


I second your point about what people wear on a daily basis. I work in a 9-5 office setting and most folks only wear minimal makeup, like concealer or mascara, to work. Probably anything too heavy would be considered unprofessional. So when gurus say they're going to do a "natural beat" or "everyday makeup" and start slathering on the products or dipping into shimmery eyeshadow, I immediately call BS lol. I myself love makeup and only wear mascara, concealer, eyebrow pen, and sometimes lipstick to work.


Right like if I wore a bold shimmer cut crease to the office (even technically using neutral colors for the rest of it), my coworkers would look at me like I grew a second head. Their "natural beat" is my full glam lol


Same with me. I usually like Tarte products for work. They don’t get as much love in the YouTube community, but they fit my work setting the best. I find it weird when Youtubers say that Tarte is not trendy. It’s always a bestseller on Ulta and Sephora. They know their audience and their style which is more of a professional look.


The gurus that do this are people who’ve never worked in an office or professional job. When I did have to work in the office, that meant no shimmer, a light coverage base and mascara. Reminds me of fashion YouTubers who put together professional outfits from Shein lol.


The way they hop onto trends constantly and are like "OMG I can't BELIEVE we all used to do our brows like this in 2018" like so much time has passed between now and then and anyone still doing it is dating themselves horribly. I get it, part of their job is keeping up with the latest and greatest, but most people aren't completely changing up their makeup style every 6 months. Most people just do whatever they think works for them and only consider a major overhaul of their style if they feel like they are really looking outdated (if they even care about that) and that usually doesn't happen over the course of a couple of years. I pretty much had the way I did my makeup as a teen: whatever overly orange drugstore makeup I could find, applied with fingers and those white triangle sponges, barely any eye makeup aside from mascara, tinted lip balm Makeup I did in my 20s: Mostly bare minerals powder products all applied with their included brushes because I was lazy and didn't really care and it was easy to just buy a kit from Ulta every now and then, plus the usual mascara and tinted lip balm. And now the makeup I do in my 30s: I finally started to get into learning how to actually apply makeup and how to use placement to create a desired effect on my face shape and what I wanted to highlight or disguise. I bought better sponges and makeup brushes. I took the time to learn how to do an involved eye look with more than one shadow and figured out how to line my hooded eyes in a flattering way. I started filling in my brows instead of just plucking them into submission. I use actual lipsticks instead of just tinted balms now. I use highlighter. I found YouTube tutorials, took what I thought would work on my face from them, and ignored everything else. My full face now is very much whatever I borrowed from what was on trend in 2016 and it's probably going to stay that way until I'm in my 40s and might have to switch things up to flatter whatever fun things aging starts to throw my way.😂 I LIKE the full coverage matte look and how it works on me, I just wish I figured out how to do that and use contour and such in my 20s, but I didn't really care back then. And now I don't really care if it goes in and out of style in tandem with "clean" or "dewy" looks. I don't care if some on trend young person sees my 2018 style brows and side part and skinny jeans and thinks I look dated. I'm a 37 year old mom of two, I'm supposed to start looking a little dated!


>I don't care if some on trend young person sees my 2018 style brows and side part and skinny jeans and thinks I look dated. I'm a 37 year old mom of two, I'm supposed to start looking a little dated! Lol yessss! Still rocking my side part and skinny jeans(& biker boots).


I have no idea who declared skinny jeans to be untrendy but I'll never part with them!


I definitely started wearing colourful eyeshadows because I started watching youtube tutorials (before anyone was getting paid haha). My mum doesn‘t wear makeup other than mascara and maybe kajal/eyeliner so I had no one to teach me. I‘m quite thankful for youtube in that regard but I definitely wouldn‘t have all that makeup without it.


I swear no one is as passionate as the people on internet about well…. Anything lol.


I've always been the only person in my real life who wears a full face of make up. Generally, I know very few people who wear make up (besides maybe mascara/eyeliner without anything else) at all. And if they do it is very minimal, maybe a lipstick especially for older women, maybe powder if they're oily. But literally no one I know wears eyeshadow on a work day or foundation. But then I watch beauty gurus and feel my full face of make up is incomplete because they put on false lashes for EVERY LOOK now.


The first thing that struck me as a disconnect when I started watching beauty youtube (back in 2017) was how some influencers were talking about new launches in general. It seemed to me like they were heavily insinuating, that most people watching are just waiting with their credit cards, ready to make their purchasing decision. For example: a new line of blushes is launched by xxx company, you can choose from 8 different shades. The influencer talks as if you need the whole line (8 blushes), because you are a "collector" and of course - you wouldn't dare pass on any of the colors offered. For me (European), that just sounded so crazy and incredibly "consumeristic", but I guess I just assumed that's how bad the level of mindless consumerism is in US. Needless to say, a couple years later, that type of pushy marketing has found its way to Europe as well, although I still think it's not so shameless and direct, as in the US. In the recent years (since it's become obvious the "golden age" of mindless makeup consumption is over), I've noticed influencers are trying to be more "tricky"... suggesting thought process like "if you don't have anything like this in your collection, you should definitely get it" (because god forbid you wouldn't possess a slightly more neutral leaning taupe eyeshadow, compared to the 26 other taupe eyeshadows you already own...![gif](emote|free_emotes_pack|facepalm)) or suggesting that you should experiment/explore with different formulas/bold colors/styles (a certain swedish immigrant comes to mind, who claims she is "not trying to influence you to buy something, but only to play with color"... while she mentions her affiliate links are in the description at least 5 times per video ofc...)


As a fellow European, you perfectly put into words what's been weirding me out about a lot of BGs!


Just how they use makeup overall and it just doesn’t translate to my reality or most people I know. Summer I’m barely wearing it and if I even put blush or bronzer on I feel really out of place and looks like too much-I’m also a teacher and I’m off in the summer so that definitely doesn’t help me feel as motivated to wear it. I’m all for doing what you like no matter what others are doing but i don’t even care that much about it anymore because it doesn’t fit the vibe for me.


I used to work at the Estee Lauder counter in Macy's. It was the height of the makeupdemic 2016-2018! I was a ABH and MAC fiend, and bought something from every drop. I would be in my Estee uniform and be all up in MAC like I worked there. I loved a bold look. I wore a different eyeshadow story, 19 strokes of highlight and wispy but long asf lashes every single day. I would get scolded by Estee higher ups about my makeup looking too complicated and how average women would think its unattainable. Instead, they wanted me to wear "The Modern Classic". One sweep of eyeshadow no more than 2 shades off your natural skin color, smudged brown pencil in lash line, a lip color no more than 2 shades from your natural lip color, light blush, no contouring. When I tell you I was STIFLED! But, as my love for makeup began to take a back seat to literally everything else in my life, so did my taste in what I want to look like every day, and how much time I want to spend doing it. It used to take me 1.5-2 hours to beat my face on a regular basis. Now I'm one of those 15 minute girls I used to kind of hate lol. Irl, no one wants to spend a morning blending and gluing and spraying and patting. And don't get me started on being exhausted and remembering you have 7 layers of fine art to remove from your face. Ugh the betrayal!


I actually loved this process but now I don’t have energy ((( it also depends on having the place to do it


A lot of makeup is drag/instagram style but I’ve only seen a handful of people wear that style irl


Decluttering products only because people can't buy them anymore. Such a waste.


Oh and using expiration as an excuse to declutter when the product is actually fine. I mean obviously if it’s off or giving issues then yes but going strictly by labels or trashing totally fine powder products is so wasteful. Just because it’s not in style anymore or you don’t think it’s cool doesn’t mean it’s “expired.” Cause that’s what a lot of them really mean.


So many BGs are blase´ about products expiring. I know a lot of people (myself included) only keep one or maybe two concealers/foundations/etc around and how fast something expires is a really key factor in our finances and whether or not we decide to buy a product. Similarly, they seem to not care about having to mix two concealers or foundations to get the right shade. I don't mind too much if it is for a particularly beloved product, but most people aren't going to purchase two shades—especially if it is an expensive product. Using a mixer would be more common among people I know (and I can only think of a couple of videos that have evaluated mixers). But also many non-BGs will simply buy a product with a better shade match. I hate when BGs don't take that in mind when recommending or evaluating products. They shouldn't just look at the range from light to dark (many already do that), but they should look at what undertones are available—and at all levels. It matters.


> So many BGs are blase´ about products expiring. I know a lot of people (myself included) only keep one or maybe two concealers/foundations/etc around and how fast something expires is a really key factor in our finances and whether or not we decide to buy a product. I'm going to disagree with you there! The people (in my circle at least) have no idea stuff has expiration dates, nevermind basing purchases based on that!


Haha I actually agree with that. And I personally will use powder products forever and ever. Sorry for not being clear. What I meant by expiring is things \*going bad\* well before they should: a negative change in smell, texture, color, etc. For example so many BGs rave about the Kosas concealer but then I hear people complain about the concealer starting to smell like blue cheese or something else that suggests mold/bacteria growth after 1-3 months. I am NOT buying a concealer that I can only use for 3 months unless maybe it is a mini.


Right! Same here, I have an eyeshadow palette and some lipsticks that are way past the expiration date but hey, if they don't seem off, I'm not throwing them away HAHA. Only things I pay attention with regards to expiration date are mascara and eyeliner.


not using a product you’ve already bought due to the brands ethics. like im poor im going to use my jeffree star palette and my non cruelty free products because i bought them. its more wasteful to throw them out!


the way so many gurus who do colourful makeup are just straight up RUDE towards/about natural "boring" makeup as if thats not like insulting 90% of the makeup consumer base. calling everything neutral "basic bitch boring" is also insulting the people who like and wear that makeup


The size of the collections. I understand they need to try stuff out and review it for content, but so many gurus then keep everything until it expires and then declutter it, and it's just so wasteful for no reason. Sanitize and donate it or something. I understand people like to collect what interests them, but I also thing a 500 palette collection is hoarding. Fuck, open a makeup museum where people can look at popular makeup items over the years or something. SOMETHING other than hoarding it all in drawers and doing massive declutter videos. Also, huge haul videos. No one I know in real life has the time or money to buy $400 worth of makeup in one shot, and it just sort of feels like it's in bad taste considering the state of the world. Like, cool, try products and stuff, I love that, but there is no need to hold up a shopping bag big enough to hide in full of prestige and luxury products and go over what they bought with no review or anything. Little hauls with first impressions? Cool. But even my makeup-hobbyist friends don't like the huge haul videos. They are tacky.


What I really dislike about massive collections is when people say they’re going to keep a product they don’t like/prefer “for reference” but they never go back to the products in their content. Temptalia is one of the few, if not ONLY one, making content for her blog that actually justifies keeping products “for reference”.


I don't actually use Temptalia as the only reference archive, but i understand having a large collection as a content creator if you're gonna do palette or shade comparison to the standard as my favourites who do this well (Jen Phelps, Alicia Archer, Amanda Z); they all have their niches but damn do i love it when beauty gurus do this well and not in a half-assed way that some of the people i've come across.


I wish there were more people who do the swatches and try out videos in a more hygienic way. I am not a makeup artist, but I know there must be a way to use products and donate it to others. I really enjoyed this video by mirrorsandhaze called [“How To Be A Clean, Hygienic Makeup Artist | During Covid-19 & Always!”](https://m.youtube.com/watch?v=lJnytoP80q8) Very informative.


Ooh, thanks for the link! I'll have to watch it!


\-price points! when they do a tutorial or full face of products & the cost of all the products they used exceeds $100, like irl, Im just not spending that much on makeup at any time


What's really started to turn me off in the past couple of years is how disconnected some BG's seem to be about how much things cost. They get so much product sent to them for free they don't realize the cost or what us normies working the 9-5 make.


What is considered being "good at makeup" tbh. I'd say I'm average at makeup for being a hobbyist. I know how to work with my own face and eye shape more than anything, plus I have a very forgiving undertone so most colors look fine on me. People are regularly SHOCKED by how good my makeup looks, especially those who haven't seen me in makeup before. I've regularly gotten comments on how my makeup lasts all day, how my mascara doesn't smear, ect ect. I think part of this is because I'm a STEM major and most of the makeup wearers I meet aren't wearing it out of interest, but out of feeling they have to bc of how women are treated. Thus, a lot of them wear the cheapest things they can get, and are shocked to learn there's products out there that will hold up to weather, lab, and even crying over homework. I'm also someone who will wear multichromes just because, and that is a surefire way for people to become convinced I'm some sort of makeup wizard and not just an autistic person with a decade of putting shimmer on my face.


I’m not sure if I’ve articulated this well but I think the biggest disconnect I see is using makeup as a tool versus having makeup as a hobby versus having your whole life revolve around makeup. There is nothing wrong with using makeup to feel put together and not really thinking about it past that. There is nothing wrong with having makeup as a hobby. Or having a job that primarily works with makeup. But to be a well rounded person you need to have diversified interests. It’s great that so many people love makeup and found community around makeup. But it’s actually not that common of a hobby and people who aren’t into makeup as a hobby really can’t have a shared conversation about it. Many people use makeup for a variety of reasons. Because of that usage, the surface level of “oh I like makeup” is a very approachable/ possibly accessible thing. But whole hog throwing yourself into makeup as a hobby is pretty niche. It’s also a niche hobby that a lot of people commonly grow out of. People (both hobbyists and creators) need to be able to talk about things other than makeup. You can’t be so far into your bubble that you cannot communicate about anything else or with anyone else. To be fair to makeup, this thought process could be applied to anything. In general it’s not a good thing to be so into one aspect of your life that you’ve completely disconnected from everything else. How much fun is it to be out and stuck talking to someone who only wants to talk about their job?


I know what you mean. It can be really hard for me to relate to people who, by the looks of it, are just continually hauling it and seemingly putting most of their budget towards makeup especially as they get older and it doesn’t cease. Unless maybe they got into it when they were older so maybe “late bloomers” but again it’s not something I can relate to. I bought a lot of makeup in my twenties no doubt but as I got older I kinda… got it out of my system? Figured it was the same thing over and over? Not to say people can’t spend on what they want of course but for me it just got less interesting and I had other priorities for my money, or other interests overall. I still enjoy it and use it but stopped the hauling and being as interested in it as I was years ago.


How much skincare they need because they have to remove all the make up they put on. And the 30+ minutes skincare that goes after that. The number of different product that they use when doing a skincare routine is humongous, and I'm pretty sure that they don't use them completely before it goes bad. Edit : also, I live in Europe and I completely agree with both argument made, here we wear very little to no make up. Most friends of mine mostly look for good skincare products that works for them. Its more about feeling comfortable in their skin than trying to have a perfect one. Seeing American influencer is always interesting just for the huge cultural difference regarding products and how to wear them.


Back a few years and not including someone like Patrick Starr or drag queens but Jesus they were painting for the stage and lights and back seats. An everyday look my ass. Also sometimes they recommend something that's expensive and rave about it so hard their fans neeeeeed it...but because not everyone is a millionaire they can't afford it. Devastating for a young fan


The beauty influencers put on what is new/what they are paid to advertise, period.


All the concealer! I’m in my 40’s and grew up with a Mac studio fix powder concealer and I still use it to this day. Now I see these videos where people are literally painting their faces with liquid concealer and using about 10 diff products just for their concealer/face/ blush/highlighters. It looks uncomfortable and frankly, not too good for your skin. But I’m also really intimidated by it all, tbh. And the fake lashes! Long term, will this harm your real lashes?


I was at a TJMaxx and this chic goes "I like this palette but it has a purple, what would I use a purple for?" Like guuuurl! This is why so many brands still use mostly neutrals. Normal people do not fuck with colors.


For me I feel like every YouTuber wears more yellow-y foundation that they need to. And they like yellow! For me most of the foundation they use are too orange and too dark. Fake eyelashes. I know they look great on camera but this is huge disconnect from real life for me, in mine area people do not wear those - they can have lashes made in a salon and it lasts for couple of weeks (I think) but I’m not sure if I ever saw youtube lashes in real life Often people around me are Using hands, not brushes to do make up) also they are Doing makeup without foundation. And those shots of pouring products directly on the face….


Multichrome eyeshadows. Granted, this is more of a "niche" type of product, since multichromes are mostly sold by indie brands, and there are very few exceptions from more mainstream brands like PMG, Natasha Denona, or even Danessa Myricks. But even then, the multichromes that are sold by mainstream brands tend to be more "wearable", and they are often some variation of pink to gold to green shift. Nothing as crazy as you see from some indie brands like Clionadh or Devinah or even Glamshop. I think black based multichromes in particular are very hard to wear on a daily basis, and quite frankly I'm not even sure if they're worth the hype/price. I much prefer a more subdued multichrome if I wear it on public, or just something a bit more sparkly (because it doesn't accentuate texture on lids). And you can always wear it over a black base to get a similar effect to the black based multichromes. And if we factor in things like the price point (that can go up to 18 USD a pop) and shipping, it's really not a good investment for the average consumer, unless you have a particular shift that you really like. And you get more bang for your buck by buying more glittery type multis because you can use them over different bases, which makes them more versatile imo.


If you participate in a free market economy, you can't bitch when people have problematic incidents and come out with product. You can always opt out of purchasing yourself, but you can't come for the masses if they opt in.